Back in the days Athletes were depending completely on printed media. It was a rush to get photos on slides, having to ask to an equipped photographer to run to the beach if he had the time to photoshoot the particular day, move or whatever thought to be interesting for the magazines.
This still exist and it’s even harder to create content to impress, but on the other hand, with all the new technology for filming, photo shooting, action cams, digital equipment and drones a lot of it can be done by yourself. And the social media and web communication has made it easier for the athletes to share their lifestyle, their story and ultimately promote their sponsors.
Sponsors are looking at the social media numbers of each athlete on top of the printed media and their results. On this subject, we have asked our Point-7 Black Team, how much time and focus they give to their social media, more precisely to their Facebook and Instagram.
LENA ERDIL TUR-33. PWA Top Women Slalom (favourite sail: AC-ONE REV II)
How do you build up your Social media page? Try to post every day, tagging and hashtags. If possible, I try to get other influential people to post about me and tag me.
Which one you prefer between Twitter, FB, Instagram? Instagram
How do you find them different? I don’t use twitter much I find it is more a platform for discussion and instant feedback. which I don’t consider so useful for what I try to achieve most the time. Facebook and Instagram are pretty similar. I find the older generation in particular still use Facebook more than Instagram.
Do you post the same things on all socials? Yes
In which one you are more successful? Instagram
Stories, Photos or Videos. Where do you get the most likes? Why do you think so? Photos you don’t really get likes on stories. But I get a lot of views…! Interesting to see the people that regularly watch your stories but never like your photos 🙂 I think not everyone is aware of the fact that people can see who watched their stories. Videos are great but for the Instagram feed now I try and only post really good photos or videos to keep my account up to a high standard
How long do you spend yourself looking up at things on the social media? Too much lately! That is for sure! It really annoys me how important it has become, but I now see it as an important part of my job, so I try to see what other people post and what gets more feedback or likes
What do you follow? friends, Windsurfing, surfing, fitness
Do you spend the same time trying to get coverage on printed magazines and web magazines? Probably more or less although more on print then web as I get incentives for print and not for web…
More excited to be on a Magazine cover or to get over 50,000likes on a video? I think so.
Ricardo Campello V-111: PWA Top Wave sailor (favourite sail: SALT PRO)
How do you build up your Social media page? Trying to post interesting stuff to my followers and maybe show them a bit thing they don’t see about my personal life.
Which one you prefer between Twitter, FB, Instagram? I actually Prefer Instagram and Fb, more Instagram actually but tweeter is more for news and information not so much for pictures
How do you find them different? I think Instagram is like a magazine of whatever you want it to be (depending on who you follow) and people now has a big addiction of spending lots of time on Instagram!
Do you post the same things on all socials? Most of the stuff yes! but not all!
In which one you are more successful? On Instagram lately, but actually Facebook depending what kind of stuff I post I get a lot of views and likes!
Stories, Photos or Videos. Where do you get the most likes? Why do you think so? Photos of course! I just try to focus on posting stuff I know people is going to like! and I really make sure what I am posting!
How long do you spend yourself looking up at things on the social media? Depends on how my day is!
What do you follow? some of my friends, Hot chicks, news about Venezuela and some things I’m interested in!
Do you spend the same time trying to get coverage on printed magazines and web magazines? yes, sometimes yes, but magazines aren’t what they used to be, plus if you don’t have the rights from the photographers they don’t let you post the pics on the mags
More excited to be on a Magazine cover or to get over 50,000likes on a video? I’m excited to get both Actually they are both nice to get but a magazine Cover is always a nice privilege! Thanks for the remind.
Yentel Caers Bel-16: PWA Top Freestyler (favourite sail: SLASH FREESTYLE)
How do you build up your Social media page? First, I like to upload quality pictures and videos. I try to make sure to do 3 to 4 updates every week. Specially during event, so my followers can see what’s happening.
Which one you prefer between Twitter, FB, Instagram? For my opinion Instagram, but still like to use the other ones as well
How do you find them different? Instagram is more user-friendly, and I like that you can just follow who you want, and everyone can follow you. Also, the stories are funny.
Do you post the same things on all socials? Mostly yes, but sometimes I try to switch up a bit. Are when I release a new video.
In which one you are more successful? For me Instagram
Stories, Photos or Videos. Where do you get the most likes? Why do you think so? It’s really depending what you post, most of the time I get the most of pictures, but when you post a video with a new move it’s can go up a lot!
How long do you spend yourself looking up at things on the social media? Really depending on the day, when it’s wind I have no time, but still I will quickly check and answer to question of people.
What do you follow? I meanly follow windsurfers, but also good friends and other action sports athletes, like surf,skate,bmx…..
Do you spend the same time trying to get coverage on printed magazines and web magazines? I will have every year some magazine coverage, but I think I spend less time on it now because the big surfmag from Belgium/Holland is not existing since last year.
More excited to be on a Magazine cover or to get over 50,000likes on a video? Once I had the cover shot and I was pretty stoked about that, but still getting 50,000likes means that way more people so it then the cover. I will let you know when my video’s will get that much likes.